Official Google Cloud Blog: Leveraging rich snippets with Google Site Search

Official Blog

Built in the cloud. Engineered for your enterprise.

Leveraging rich snippets with Google Site Search

2009年5月12日星期二

Today, we announced Rich Snippets for Google web search, a new presentation of snippets that highlight structured data embedded in web pages. Rich Snippets provide summary information, including important page-specific attributes, to help users quickly identify result relevance. Experiments on Google have shown that users find the additional data valuable – if they see useful and relevant information from a web page, they are more likely to click through to it. Our web search team is currently experimenting with a limited set of attributes for reviews and user profiles that webmasters can provide through in-line markup in their web pages by using open standards such as microformats or RDFa.
Since Google Site Search leverages our web search platform, Google Site Search customers can benefit from this new functionality as well. In fact, Google Site Search customers can define their own custom attributes that we'll index and return with your site search results. In addition to microformats and RDFa, you can also provide custom metadata within your webpages via special markup called page maps. A page map identifies specific attributes that are recognized and preserved by Google at index time, and returned along with search results for presentation to the user.

So if you're using Google Site Search on your website, you can now control further how your content appears in search results. You can showcase key information, such as image thumbnails, summaries, ratings in your result snippets if you provide the appropriate markup on your pages.

Rich Snippets attribute information for Google Site Search is only returned in XML (via <PageMap> tags), so you can use your own customized presentation controls. Indexing of the rich snippets information can have unspecified latency, as some pages are indexed and refreshed more frequently than others, and page map attributes may not be indexed from all web pages.

As an illustration of Rich Snippets, the web page featured in the following example provides custom information about an image thumbnail that is displayed in the rich snippet of the result along with date, author and category information.

If you are getting results back via XML, then the custom attributes are returned in the results within the PageMap tag, as shown below. You can parse the DataObjects within the PageMap tag and provide customized presentation of the relevant attributes.

If you are new to Google Site Search and would like to provide Google quality search results on your website, visit www.google.com/sitesearch

Posted by Nitin Mangtani, Lead Product Manager, Google Enterprise Search

Google

#innovationupgrade
#InspireGirls
#moregoogleapps
#SysAdminDay
#tbt
#throwbackthursday
#top10trust
100% web
50states
ad contest
add-ons
admin
Admin console
admin sdk
AirPlay
Android
Android for Work
Android for Work Live
Android Marshmellow
Android Nougat
Android security
Android security tips
Apps Adventures
apps script
apptuesday
Armed Forces Day
Asia Pacific
Atmosphere Live
Audi
Audi Connect
audit
Australia
big data
Big Query
bigquery
Boston
browser
Chomebox for Meetings
Chrome
Chrome Device Management
Chrome digital signage
Chrome for Business
Chrome for Work
Chrome Frame
Chrome OS
Chromebit
Chromebooks
Chromebooks for Business
Chromebooks for Education
Chromebooks for Work
Chromebox for digital signage
Chromebox for meetings
Chromebox for signage
Chromeboxes
Chromecast
City 24/7
Classroom
Clearing Kosovo
Cloud
cloud computing
cloud computing gonegoogle
cloud computing gonegoogle Google Apps
cloud computing gonegoogle Google Apps google docs small business success story
cloud computing gonegoogle Google Apps google docs small business success story switch
cloud datastore
cloud platform
Cloud Platform Live
cloud print
cloud series
cloud services
cloud sql
collaboration
Colorado
Connectors
contacts
Control Panel
customer
customer love
Customer story
Customer support
Customer testimonial
data centers
data processing amendment
data protection
Developer
developers
Digital Learning Day
Docs
documents
DPA
Drawings
Drive for Education
drive sharing
Earth
earth and maps
EC
education
Education on Air
EMC
EMM
Energy
enterprise
EU
events
FedEx
Fedex.com
Finance
Firebase
Forms
franchises
GAFE
Gartner
GE
geo
Global Partner Summit
gmail
Gone Google
gonegoogle
Google AdWords
Google App Engine
Google Apps
Google Apps Blog
Google Apps for Business
Google Apps for Education
Google Apps for Government
Google Apps for Work
Google Apps Marketplace
Google Apps Reseller
Google Apps Script
Google Apps Vault
Google BigQuery
Google Calendar
Google Calendar app
Google Certified Teachers
Google Chrome
Google Chromebases
Google Classroom
Google Cloud Datastore
Google Cloud DNS
Google Cloud Platform
google cloud storage
Google Cloud Vision API
google commerce search
Google Compute Engine
Google Doc
Google Docs
Google Domains
Google Draw
Google Drive
Google Drive for Work
Google Earth
Google Earth Engine
Google Earth Enterprise
Google Earth Images
Google Earth Pro
Google Email Security and Archiving
Google Enterprise
Google Enterprise Search
Google Expeditions
Google for Education
Google for Education Partner Program
Google for Education Training Center
Google for Entrepreneurs
Google for Work
Google for Work and Google for Education Partner Program
Google for Work partner program
Google Forms
Google Green
google groups
Google Hangout
Google Hangouts
Google I/O
Google Keep
Google Maps
Google Maps API
Google Maps APIs
Google Maps Coordinate
Google Maps Engine
Google Maps Engine Pro
Google Maps Engine public data program
Google Maps for Business
Google Maps for Work
Google Maps Gallery
Google Maps Tracks API
Google Message Continuity
google message security
Google Mobile Device Management
Google My Maps
Google My Maps Pro
Google Places API
Google Play
google play for education
Google Prediction API
Google Research tool
Google Science Fair
Google Search Appliance
Google Security Key
Google Sheets
Google Site Search
google sites
Google Slides API
Google Smart Lock
Google spreadsheets
Google Springboard
google storage
Google Storage for Developers
Google Translate
Google Vault
Google Video
Google Wave
google+
Google+ api
Google+ Communities
googlenew
government
GSA
GSA 7.0
GSA for Commerce
guest post
HALO Trust
Hangout on Air
Hangouts on Air
HEAT
hints and tips
HIPAA
Inbox
Inbox by Gmail
innovation
international trade
Internet Explorer
intranet
io2011
iOS
iPad
IT
K-12
Kubernetes
large business
MAM
manufacturing
Mapping a better world
marketplace
marketplace highlights
mashups
MCCs
MDM
medium business
migration
mobile
mobile management
model contract clauses
moms
Mother's Day
mpstaffpick
MyHEAT
NAVMAN
new features
news
Niagara International Transportation Technology Coalition
non-profit
noteworthy
offline
OpenID Connect
Parters
partner
Partner Showcase
partners
Place Summaries
Postini
privacy
product ideas
productivity
Quickoffice
Receptionist's Day
reports
Reseller
retail
RSA
Safer Internet Day
SBW2013
SBW2014
sbweek
SCCs
Search
Security
Security Key
small business
Small Business Week
Small businesses
SMB
spam and security trends
Startups
success story
support
switch
System Admin
T Dispatch
Teamwork 2015
Thanksgiving
Transport and Logistics
Trust
UK
university
University of Calgary
Updates
utilities
Veteran Owned Businesses
Veterans Day
Veterans Day 2013
Veterans Day 2014
viewpoint
VNX
wallet
webinar
webmaster
Winter
women in tech
Women's History Month
Work Resolutions
World Bank

Feed

Googleon

Company-wide

Official Google Blog
Public Policy Blog
Student Blog

Products

Android Blog
Chrome Blog
Lat Long Blog

Developers

Developers Blog
Ads Developer Blog
Android Developers Blog

Google
Privacy
Terms