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Up Six: Discount Office Items Switches to Google Commerce Search and Increases Revenue 6%
2010年2月19日 星期五
Editor's note:
Today’s guest blogger is Tim Horton, Co-Founder and CEO of
DiscountOfficeItems.com
, one of the largest office supply superstores on the internet. Offering more than 65,000 name brand office supplies, technology products and office furniture, DiscountOfficeItems.com is an Inc. 500 and Internet Retailer Top 500 company.
In late 2009 Tim and his team identified search as a problem area for their site and began researching eTail search solutions. When they saw a demo of
Google Commerce Search
, they decided to switch and were able to integrate the new solution within their existing UI in less than a month. Almost immediately, they saw sizable lifts in revenue, traffic, transactions, and average order size.
Tim will join Nitin Mangtani, Senior Product Manager at Google Enterprise on a
live webcast
Thursday, March 4 at 10:00 a.m. PST / 1:00 p.m. EST to share his experience and answer questions about their decision to switch to Google Commerce Search.
When I co-founded Discount Office Items in 2003, our main objective was to offer customers a large selection, low prices, and top-notch customer service. Our site experienced rapid growth and high overall customer satisfaction, but our homegrown search was sluggish and returned irrelevant results.
In late 2009 we decided to evaluate Google Commerce Search and requested a demo. When we saw how fast we could recoup our spending and start making more money due to better, faster search, the decision to implement Google Commerce Search was clear. After the deployment process (which took just a couple of weeks including the winter holiday), we saw an immediate lift in revenue and traffic as well as transactions and searches done on our site.
More people are using our site search now to find the right products – Google Commerce Search works well and the results are highly relevant. Search was one of the weakest parts of our site. Now, it’s one of the strongest – all with less load on our servers and less time spent on maintenance for the IT staff.
Please join me and the Google Commerce Search team for this
live webinar
:
How Discount Office Items Increased Revenue 6% by Switching to Google Commerce Search
Thursday, March 4, 2010
10:00 a.m. PST / 1:00 p.m. EST
You can contact our sales team, download the datasheet, or learn more on our
website
.
Posted by Eric Larson, Enterprise Search Deployment Engineer
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