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We Asked. You Told Us Your Wishes for 2011.
Friday, December 17, 2010
Editor's note
: For all the small businesses out there including the millions that use our
Google Enterprise products
, we recently asked a question – if you had one wish for your small business in 2011, what would it be? Today we're excited to share some of the responses in this
cross-post from the Google Small Business Blog
.
Two weeks ago, the Small Business Marketing team asked about your aspirations for the coming year. You told us the
biggest wish for your business
, and the wish for
expanding your business’ online presence
. Today, we’d like to share what we heard.
We combined your responses from our
blog
,
Facebook
and
Twitter
and organized them into three main themes and then sub-themes. Of course, not all wishes fell neatly into these themes, so we did create a Miscellaneous category.
Before the drum roll, thanks to everyone that took time to share and participate. Some wishes were big and audacious and others more practical, but all with an underlying tone of passion for what you do and a focus on delighting your customers. On with the results…
Theme 1: Move my business online
Not surprisingly, you’re passionate about the business products you’re using and made very specific feature requests. Rest assured if they were Google product related, we’ve shared your wishes with our product teams. Additionally, you said you want more online resources to help your business grow. Your comments acknowledged that referrals are now happening online through social media channels and, as such, you want to understand how to use these online tools. You also want more out of your websites. Ultimately, you said you want to do more online to run your business more efficiently and spend more time concentrating on your customers.
Click for larger image.
Theme 2: Grow my busines
s
We heard that you want to continue to grow your business with increased profits, more customers, or more people. Lots of wishes for more marketing tools to increase your business’ visibility – the range included the entire marketing mix. You want simple tools made specifically for you. There were wishes for funds to buy equipment, spend more on advertising, build e-commerce into your offering, and lease real estate – to name a few.
Click for larger image.
Theme 3: Love my business
Many resounding wishes to continue fueling your passion because you love what you do. You’d love to learn more – from social media, AdWords and Places to creating marketing plans. You prefer support face-to-face with people and training at a relatively low cost. Many of you want more opportunities to network and support your fellow business owners. Whether it’s help getting the most out of applications and tools, or navigating a healthcare plan, you’d like some expertise to assist.
Click for larger image.
We thank you again for telling us your wishes for the coming year. Stay tuned as we will use these wishes to build upon our plans to help small businesses succeed in 2011.
Posted by Leslie Hernandez, Product Marketing Manager, Google Small Business Team
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