That's because your site is just a part of your entire web presence. Users of Google Maps and Google Search, for example, may also be interacting with your local listing on Google. And while there are plenty of great tools out there (like
Google Analytics) to measure traffic to your site, there isn't any way to measure how customers are interacting with other elements of your web presence like your listing.
That is, until today. The Google Maps team has just launched a new dashboard in its free
Local Business Center (
www.google.com/lbc) tool that will open up exactly that kind of data to business owners.
This is the first time this kind of data has ever been made available to business owners, and we think you'll find it highly useful.
If you're interested in learning more, head over to the
Official Google Blog for
a more detailed overview or the Lat Long blog for a walk-through of the dashboard's features. And be sure press the play button, below, to see things in action.
Posted by
Amer Shahnawaz, Software Engineer, Local Business Center
