With GCS, any e-commerce website can provide visitors with an improved shopping experience. That improvement can drive higher visitor-to-buyer conversion rates. While the conversion rates of most retailers is around 3% (
Forrester), the best-performing sites have been able to achieve much higher conversion rates – even reaching double digits. For the top online retailers, improving the conversion rate from 3% to even 4% might actually mean improving online sales by 33% – a jump that can represent millions of extra dollars each month.
GCS frees online stores to do what they do best – create the product and promotional mix that their visitors need – and leaves Google to do what we do best: search. This helps retailers improve conversions and drive the sales that matter this holiday season – and, in fact, all year 'round.
