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Innovent Solutions: "test driving" eCommerce potential
Monday, March 15, 2010
Editor's note:
Today’s guest blogger is Jason Hellman, Information Access and Search Practice Leader at
Innovent Solutions
, a Google Enterprise Partner that works with Google search and analytics technologies. For the past eleven years, Jason has implemented eCommerce search, Enterprise search, and Business Intelligence solutions at major Internet Retailer Top 100 and Fortune 500 companies.
When Google announced
Google Commerce Search
we were excited to learn about the technology and the business challenges it could help solve. The promise of Google's outstanding relevance being tailored to the unique needs of eCommerce search was an intriguing prospect and we wanted to be very involved.
Google Commerce Search delivers features such as parametric search, product promotions, and customization which extend the powerful backbone of their high-availability, highly-scalable infrastructure. All of this allows the eRetailer to focus on merchandising and quality of search instead of issues such as infrastructure and peak loads. It's exciting technology and very powerful.
One of the biggest challenges we typically face is the ability to provide a demonstration of technology that is tailored to the specific interests and culture of our clients. The issue is fairly simple: how do I build a compelling proof of concept quickly that will be received enthusiastically by my customer?
It’s a challenge in any situation, but it’s even more difficult for eCommerce search. Search results are interwoven within the site design, and customers often want to see how search technology will help improve their existing product thumbnails page. Creating a demonstration usually means rewiring a sample page with enough technology to demonstrate the desired features. Submission forms, pagination, browser history, and the various search features themselves must be hand-crafted. Simply put, it can be a tedious and time-consuming task.
To help commerce site managers and developers understand the capabilities of Google Commerce Search, and see the features that are often important, we developed a reference application using Google Web Toolkit (GWT). By including the GWT-generated JavaScript within a sample page, and adding a few "div" tags to surround elements to replace, it is possible to take a static HTML page and turn it into a robust AJAX application, deriving results from Google Commerce Search.
A few tweaks to a style sheet and the results will appear identical to the original source page. It's that simple: add some JavaScript, wrap some elements with "div" tags, and tinker with a few CSS settings.
We can then present the Google Commerce Search results as if they were within the client's site itself, fully functional with faceted navigation, promotions, and all the power of Google's searching relevance.
The story can end here, as we now have a functioning implementation of Google Commerce Search. But a proof of concept only tells a part of the story. The rest of the story is told by interweaving features throughout your site with promotional zones, merchandising options, and strategies to make the most of your data and your shopper's experience.
If you'd like check out our open source solution for Google Commerce Search,
take a look at the demo page on our website
and let us know what you think.
Jason Hellman
Information Access and Search Practice Leader, Innovent Solutions
Posted by Brent VerWeyst, Enterprise Search Partner Lead
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