Our customers use Rypple to improve communication and stay on track, so it's no surprise that we're big fans of Google Talk, our inter-office chat medium of choice. Chatting over IM saves us countless trips across the office, making sure we stay focused on building great software. Our knowledge base lives in a Google Site, keeping our team up to speed on the latest developments, marketing strategies, and collateral. On-boarding new employees - a constant concern for a growing start-up - is as simple as logging in to the Apps admin panel and making a few quick clicks.
Our Googley-ness goes even deeper than our choice in email and calendering tools. Google Analytics and Website Optimizer are essential elements of our marketing strategy and significant enablers of our data-driven approach. Their tabs are always open in Chrome, giving us a view into what's happening on our website and how our sales and marketing funnel is performing. And we keep the top of that funnel full thanks to Google AdWords, which drives a considerable portion of our daily traffic.
All of that makes us a cutting edge tech start-up with an infrastructure that helps power our growth. Our love affair with Google goes even one step further: the entire Rypple application is built on
Google Web Toolkit (GWT). Our development team loves how GWT gives them the tools to build quickly and easily stick to our agile roots. Our customers love how we're able to push a new release packed with features and enhancements every week.
Launching a start-up used to be a really expensive proposition. You needed teams of developers and expensive servers, not to mention all the foosball tables, basketball hoops, and scooters. Here at Rypple, we're proud to be a different kind of start-up, focused on customers, products, and our business model. We're at the vanguard of a new generation: lightweight, agile, and living on the cloud — and we couldn't do it without Google.
Posted by Ashley Chandler, Google Apps Team
