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You Can Be Lost in Data Without A Map
Friday, September 10, 2010
Editor's note:
From time to time, Google likes to highlight partners and customers who have developed interesting and unique applications using our products. Peter Rossiter is a founder and CEO of Integeo, a company whose product leverages
Google Maps API Premier.
With over thirty years experience in the IT industry, Peter has led many innovative commercial ventures and research projects.
Location-based services have quickly become pervasive in our everyday lives and maps are now widely used as a convenient and useful visual tool to present data in ways that people can easily relate to.
Business Intelligence (BI) covers a collection of techniques and tools that support an organization’s decision making process. The advent of Google Maps familiarized people with the concept of data points on a map and progressively more and more BI customers are expecting fully integrated maps and spatial analytics with their tools of choice. Seeing data in the context of its location often exposes information previously hidden in the raw data.
But a tool is only useful if it’s usable. You need to focus on solving your business problems not technology. Avoiding the need for specialist programming resources is a good start followed by ensuring the BI skills of a dashboard or report designer are sufficient even if the underlying spatial analysis is quite complex.
Google Maps API Premier
is a solid platform for presenting a rich background context of street and satellite data for analysis of business data. The Google API also enables us to dynamically geocode address data and users can zoom to particular areas of interest using our enhanced Google Search facility.
There is a lot more to visualizing data on maps than just plotting points and icons. Integeo’s Map Intelligence comes out of the box with an extensible, easy to use palette of spatial analytical functions. These enable clear and immediate perception of data relationships, groupings, classifications, patterns, trends and variations that stand out when mapped. A summary of the features of Map Intelligence can be found on our
website
.
At the click of a button, the analytics currently being viewed by a user can be interactively viewed on Google Earth. The dynamic map layers are generated by Map Intelligence from the “facts and dimensions” in the dashboard or spreadsheet, offering the choice to either use KML (KMZ including images, legend, etc.) or a network link that will update from the Map Intelligence server whenever the user changes their Google Earth view. All the information and data relationship layers are dynamically available so that as filters are applied in the BI environment they are automatically applied to the view in Google Earth.
Please visit
www.integeo.com
if you would like to learn more about Integeo and see why Map Intelligence is the only BI product to rank top 10 among purpose built GIS solutions (Ovum Research 2009). We offer integrated mapping analytics incorporating Google Maps API Premier as an “off the shelf” solution for users of all the major BI platforms - currently these include (but are not restricted to) BI products from Cognos (IBM), Business Objects (SAP), Oracle, MicroStrategy, QlikView, Actuate, BIRT, Microsoft Excel and SQL Reporting Services.
Posted By Natasha Wyatt, Google Earth and Maps Team
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