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The Google Apps Marketplace - 1 year and 300 apps later
Wednesday, March 9, 2011
Today the
Google Apps Marketplace
turns one! In the past year, we’ve had the pleasure of collaborating with many of the best developers on the web, working to make it easy for you to extend Google Apps with great apps for your businesses or school. Our selection has grown from 50 to over 300 apps, and includes great apps for CRM, project management, customer support, finance, email marketing, and more.
You’ve told us we’re on to something...what else have we learned? In a nutshell:
Web app adoption is accelerating across every business function and need
You value web apps that work
together
— what we call integrated apps (see video below)
It’s harder than ever to evaluate and select the right app, given the number of new apps coming to market, and their increasing specialization
With these learnings firmly in mind, we’re more excited than ever about our mission with Apps Marketplace, and are working on features to make it even easier for you to discover, evaluate and deploy web apps that integrate out of the box. Beyond single sign-on and quick access through our universal navigation bar, our best Marketplace apps synchronize data and offer integrated features designed to keep you and your users productive as you move closer to
100% web
.
Here’s a look back at some of our fondest memories from our first 12 months.
One year ago, the Apps Marketplace
was born
with 50 apps, including cloud content management app
Box.net
, fostering a new model for businesses to
discover, purchase and deploy
integrated web apps online.
Then in May, to make integrations even more useful, we
announced
the ability for apps to seamlessly appear inside Gmail when a message is read, enabling users to interact with their apps -- like marking an approval or updating a customer record — without leaving Gmail. For example
Capsule CRM
offers a Gmail contextual gadget, saving users precious time as they process their email.
With the number of apps continuing to grow, in June we started inviting businesses to “
make it App Tuesday
” on the 2nd Tuesday of each month. Instead of patching legacy software to fix bugs and close security holes, businesses can simply get more functionality — such as
Mailchimp
for email marketing.
Starting mid-summer, it became clear users were particularly interested in a handful of top selling app categories. So we shared publicly that our top search term was “
CRM
”, which was driving success for apps like
Insightly
, and ended up attracting even more apps to the Marketplace to help you manage customers. We also shared that our most installed app category was
Project Management
, where apps like
Smartsheet
were seeing success. We wrapped up our category highlights with a timely post on
Accounting and Finance
before tax season, which featured apps such as
Outright
for small business accounting.
All along, we were hearing a growing demand from our
Google Apps for Education
customers for more education-focused apps. So on January 25th, we introduced an
education category
and added 20+ related apps, including
LearnBoost
, a free online gradebook.
It’s been a successful year bringing 300 new integrated apps to our users around the world. Let us know what you’d like to see added or improved using our
ideas page
, and keep checking back for new apps.
Posted by Scott McMullan, Google Apps Partner Lead, Google Enterprise
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