Posted by Kevin Ackhurst Managing Director, Australia and New Zealand, Google For Work
Starting a business requires passion, dedication, and a clear vision—and powerful tools that help entrepreneurs bring their ideas to life. In September, we
shared the results of a new Deloitte report that showed that companies using an above-average number of cloud services grow 26% faster and drive 21% more profit than those that use no cloud tools.
Now we’ve teamed up with international research agency GfK to study cloud adoption among new SMBs—those established up to three years ago—in Australia, Malaysia, Singapore, South Korea, and Taiwan. Like their peers on the other side of the globe, these businesses are using the cloud as a tool for growth. Here are a few of the key insights we uncovered:
Most new SMBs are cloud users. 77% of companies that participated in the study have adopted cloud services. Cloud technology tends to be easy to set up and manage, so new business owners can let their IT run itself and instead focus their time on the work that matters .
New SMBs that take advantage of the cloud envision a brighter future. 70% of companies that use cloud services expect revenue to increase over the next 12 months, compared to 48% of businesses that don’t. Like the Deloitte study, these results point to a correlation between cloud adoption and fast growth.
Cloud services can help new SMBs build their brand. 72% of companies that adopted a custom email, like
name@yourcomany.com, saw an increase in engagement and 74% saw an uplift in sales. Small businesses rely on the use of cloud services to get up and running quickly, and professional email addresses for domains are a common first step.
Getting a new business off the ground is always challenging, and building momentum in the early years can be even harder. Our latest research suggests that cloud services can help young companies build further engagement with customers, drive sales and set the business up for growth.
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